Most studios answer the question "how do we work with you" with the word "it depends." Then, three emails later, a custom proposal shows up that you cannot compare to anything, because there is nothing else sitting next to it. We would rather do the opposite. Here is the real explanation of what we sell, what we are good at, and why we arranged it exactly this way, before we have even opened a conversation with you.

Our model has two simple shapes. There is a one-time foundation package, for when you need a strong starting point laid once. And there are two ongoing engagement levels, for when the work keeps going. They are not levels of "how many features we unlocked for you." They are levels of depth and ownership: how deep we are inside your product, and who is leading it, you or us. Tal (product and UX) and Shenhav (design lead) lead and execute every one of these personally. Behind the scenes we direct an in-house fleet of AI agents, and that is the reason we can move fast and stay lean. But what you are buying is our team's work, full stop.

So here is the whole picture.

//Founders, the one-time foundation, shipped once

This is the package for an early company that needs a strong visual and product foundation laid once, not an ongoing flow. If you have a launch coming, a deck to walk into a room with, or a first product surface to stand up, and you need it done right one time rather than month after month, this is your fit.

It is a focused starter set. //Founders gets your foundation shipped: concept visualization, brand assets, decks, social and marketing materials, product design, UI kits, and a UX evaluation. Think a few core screens together with basic brand guidelines, enough to give an early company a real, coherent face to go out with.

What //Founders looks like. Say you walk in with a rough idea and walk out with a concept visualized, a small set of brand assets, a clean deck, a couple of core product screens with a starting UI kit, and an honest read on the UX. A foundation you actually own, delivered once, not a faucet you keep paying to leave running. It is a one-time package, so when it is done, it is done. After that, if the work keeps going, the ongoing levels below are where it lives.

//Design Builders, the full product-design function, monthly

This is the first ongoing level, built for a growing company that needs a real product-design function and not just isolated tasks. If you are building something real and need both the product itself and the digital presence around it, here you get two senior pairs of hands working in parallel: a product manager and a designer together. Someone on your side still directs us, but we are already deep inside the work.

The scope is wide. It covers full product UX and UI across the whole product, a real website built in Webflow or Framer, and product research: strategy, market analysis, user analysis. It also includes access to the in-house AI agents fleet we direct (coming soon), the same mechanism that keeps everything moving on time.

What a //Design Builders month looks like. For example, a landing page together with a mobile-app flow. Or a dashboard, plus wireframes, plus a working prototype. Two senior pairs of hands working in parallel open up far more ground in a month than isolated tasks ever could. These are illustrations, not a per-item list. We sell a cadence and a depth of involvement, with a deliverable landing every 2-3 business days and in-scope revisions included.

//Fractional CPO & CDO, embedded leadership, monthly

This is the deepest ongoing level, for a company that wants us to lead and own the work from inside the team. It includes everything in //Design Builders, and then goes further. We work self-managed inside your own tools, collaborate as part of your team, and give advisory and solutions on the things around the design too: hiring, training, automation. We also build a full design system, twenty-plus components, the kind of foundation a product leans on for years.

The clearest way to understand this level is to think of it as embedded product and design leadership, like a fractional CPO and a fractional CDO sitting with you, just without the long recruiting process and without having to manage them yourself. We are already a coordinated team that starts working right away and takes end-to-end responsibility.

What a //Fractional CPO & CDO month looks like. A full multi-page site, start to finish, alongside a maturing design system and the kind of strategic calls a head of product and a head of design would make. Or research, plus wireframes, plus full user-journey flows, with us steering the direction rather than waiting to be told. This is genuine ownership of the outcome. And again, these are illustrations.

The cadence is identical across the ongoing levels: a deliverable every 2-3 business days

This is the part that does not change, and to us it is the heart of the whole engagement. On the monthly levels, a deliverable (or a two-day sub-deliverable) lands every 2-3 business days. We break large tasks into roughly two-day units, and everything that moves is tracked in Trello, so you always know where each thing stands.

And revisions within scope are included. Want another version? Great. Spotted a detail worth fixing? We fix it. There is no clock, and no "out of scope" stamped on every reasonable request. You ask, it enters the flow, and it comes back done on the same beat as everything else.

The reason that cadence is even possible is the mechanism behind the scenes. The fleet of AI agents we direct handles everything around the design: intake, routing, quality checks, handoff, brand consistency. It takes in the request, organizes it, makes sure nothing slips between the cracks, and keeps things shipping on time. Tal and Shenhav do the creative and strategic work no automation knows how to do, and they sign off on every deliverable before it reaches you. You never manage the machinery. You just see that it works. You buy the team's work, never "AI that does your design."

The default is an ongoing engagement, not a fuzzy retainer

Most of our clients work with us as an ongoing engagement, a transparent retainer. And it is worth separating that from the fuzzy retainer everyone is afraid of, the one you pay for without ever being sure what you are getting. With us, all three things are known up front and in writing: who leads, what the cadence is, and what the scope is. There is no asterisk.

That is precisely the antidote to the fog. Instead of vague "design support," you get clear leadership, a clear rhythm, and a clear scope. You know who is on your account, when the next deliverable arrives, and what it will contain. None of that is an accident. We built the engagement around that clarity on purpose.

The difference between the ongoing engagement and a one-time arrangement comes down to one question: whether your project ends, or keeps going. If you have a continuous stream of work, a product that grows, a brand that needs upkeep and fresh assets all the time, //Design Builders or //Fractional CPO & CDO is the natural home. If you have one big task with a clear finish line, the one-time //Founders package is built for exactly that. Both rest on the same transparency and the same two-day spirit.

And if you want a single known scope up front

Some projects have a clear end, and you want one arrangement locked for the whole scope rather than a monthly engagement. That is what //Founders is for when it fits the brief, and when it does not, we do custom, project-based arrangements too. You contact us, we look at the one-off scope together, and we find the right fit. It follows the same transparency rule: the deliverables you will get are clear up front, and there is no mystery proposal landing in your inbox.

Fun fact: most of our clients end up on an ongoing engagement rather than a one-time arrangement, because the steady cadence already gives them everything they wanted: no clock, no fog, no surprise.

You should understand the model before you fall in love with the work

There is something unfair about showing you beautiful work, letting you fall in love with it, and only then revealing how it is all structured. By that point it is hard to say no, and everybody knows it. So we do it the other way around: the model is on the table first, and then we talk about the work.

That is why we wrote this whole post. One foundation package, two ongoing levels, and one simple logic behind all of it, known before you sign anything. You get to pick the shape that fits you, know exactly what you will receive, and compare us to whatever you like. The full breakdown of each package, including exactly what is included, is waiting for you over at Duble//Slash.

So here is a question for you: which of the three, //Founders, //Design Builders, or //Fractional CPO & CDO, sounds closest to what you need right now, and what is the first thing you would ask us to make? 🙏